Freelance PR/Partnerships Consultant
focusing on the fashion, beauty, lifestyle and events sectors
I’m Laura of McCluskey PR
I’m an experienced PR, Partnerships/ Sponsorships and Events Consultant with a 15-year background in the fashion, beauty and lifestyle sectors.
My strengths include creating, planning and delivering strategic PR and marketing plans, cementing strong press and influencer relationships, generating/ securing brand partnerships, high-level sponsorships and collaborations.
PR and Partnership Strategies
Event Concept & Management
Product launches, pop ups & so much more...
AS SEEN IN
I excel at developing PR and partnership strategies, thinking outside the box to deliver unique campaigns, resulting in long-lasting client relationships and providing high-level press and social media coverage showing proven ROI. Following nine very successful years at a leading London agency, I am now freelance working across accounts and projects in all the fore mentioned industries.
Having built a strong network of contacts over the last 15 years, I’m well placed to connect and negotiate mutually beneficial partnerships both contra and commercial. These partnerships span across brands, influencers and bloggers alike.
I am highly adept at creating, planning and delivering premier events – over the years I’ve managed hundreds of catwalk shows, product launches, large red-carpet events and small, niche pop-up shows from end-to-end.
Laura has been an incredibly valuable asset to our small yet growing business – she’s been with us since the beginning and helped us build our brand awareness immensely across the U.K. and beyond.
From the first moment I met Laura, I knew she had something special – whip-smart, incredibly engaging and a brilliant sense of humour.
An extremely adept leader and strategist. She’s a huge asset – more like a secret weapon – to any company.
Laura’s connections with fashion brands and catwalk shows lead us to gain fantastic publicity for both our salon and our hairstylists working on various shoots and shows over the years.
Furthermore, the consumer press coverages that Laura secured for our salon helped drive new client footfall and elevated our brand’s credibility in some prestigious publications. We look forward to working with Laura on many more upcoming fashion/beauty shows
Why does my business need PR?
PR is an excellent way to bridge the trust gap between a business and its would-be clients or customers. By hiring an expert that works on increasing your credibility within your given industry and your overall reputation, it will have a knock-on effect and help to cement your business as an authority within your space, therefore, leading to new relationships and sales.
What is the difference between advertising and PR?
Both advertising and PR help build your brand and communicate with your target audiences. The most fundamental difference between them is that advertising space is paid, whilst public relations results are earned through providing the media with information in the form of press releases and unique pitches formulated for your business. PR coverage is sometimes called organic coverage and has the added bonus of projecting your message authentically, by gaining coverage with journalist and influencers who genuinely enjoy your product.
Whats is the difference between PR and Marketing?
The main difference? Marketing is focused on promoting and selling a specific product, whereas PR is focused on maintaining a positive reputation for a company as a whole. Good PR and marketing strategies are both key in building a successful business.